Brand-Centered Sustainability (BCS) – A mindful approach that connects people to inspired, accountable visions and results in attuned, compassionate leadership and healthy growth.
Brand-Centered Sustainability™ refers to the infusion of the brand essence into all facets of an organization or a person’s life. The brand essence, also considered the meaning behind a person or a company – the details of what the brand is about – what it (she/he) stands for – what values drive its behavior or outward appearance – what makes it different —this is the glue that binds intentions, aspirations and behavior. And when intentions are driven by realistic goals, accountable leadership and inspired visions that connect to the brand – sustainable success can be achieved. This can be applied most successfully to double and triple bottom line organizations and cause-focused individuals.
- Traditional bottom-line = purely financial profits
- Double bottom-line = people and profits
- Triple bottom-line = people, planet and profits