Approach…

The “DNA” Story:

I started my career in marketing, branding, and communications, at one point even working at one of the top Advertising Agencies of the day.  Yet, I always found extraordinary fulfillment when helping others accomplish their goals. In fact, without really knowing, I had been coaching people all along.

After some prompting from some colleagues, I realized my calling and left a Marketing and Public Relations position to launch BlueRio. I trained in coaching, conflict resolution, crisis communication and management, relational neuroscience, leadership, and organization development to broaden my skill set and to be able to offer services to others.

My immersion in Interpersonal Neurobiology, (the study of brain science and relationships) has given me a deep understanding of how the intersection of healthy minds and systemic tactics can contribute to effective, compassionate leadership development, crisis management, brand development and community growth.

Since BlueRio began, I’ve designed and delivered virtual and onsite solutions to professionals from line to leadership. I’ve worked with scientists, start-ups, nonprofit executives, military veterans, other leadership coaches. I also am proud to have been chosen to coach and train Local, State, and Federal Agency Executives as well – from government employees to high-level Executives (SES) and Agency Leaders – All in some way helping them “move their visions into reality.” And what does BlueRio Represent?

BlueRio was named after two retired racing greyhounds I owned. They taught me so much. And The first came with his name, the second I renamed. There are many meanings to Blue and River… Here are just a few:

Blue was the first greyhound I adopted. He was tenacious, serious, a confidant, would protect me at all odds (not typical for a greyhound) and would sense when anyone was distraught. At that moment he would arrive – sit by the person – place one paw on their lap and stare into and with them until some sense of calm emerged. He passed when cancer took him away. Rio was my next adopted greyhound. So different in that she was full of laughter and a way of viewing the world in a skewed, like “really…. Come on – there is another way here (LOL)…”

And I could not just name a business after these two – so I researched. (Remember my background in branding, strategy and communications) and I found that Blue in many cultures and research stands for “the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity.”

Blue also represents the meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. Because blue is favored by so many people, it is often viewed as a non-threatening color that can seem conservative and traditional. Depending on the hue it brings about many meanings.

• Blue calls to mind feelings of calmness and relaxation. 
• It is often described as peaceful, tranquil, secure, and orderly.
  
• Blue is seen as a sign of stability and reliability.  (Verywellmind.com)

So then comes Rio – this dog I named… Rio means river  – and what does River mean?  River(s) hold rich symbolism -from many cultures.

They can represent power, force, growth, chaos, caring, energy, movement.

“Rivers are a lot like life: constantly moving and changing currents. Some days they are and peaceful, and on other days they go wild.”

I was taught as a young child if ever lost in the woods, follow the stream, follow any body of water for it will lead you out.

To me, the river stands for many things including communication, community, guidance, a way forward, calm in chaos and evolution.

So I could name my company honoring two creatures I loved DEARLY, and also imbuing a foundation that set me on a path to helping others with loyalty, intuition, creativity, order, security, communication, and guidance.

To read more about LaCosta, including her educational and training background visit the About page.

BlueRio’s Core Values are below.