BlueRio Strategies: Founder


We understand that cookie-cutter approaches rarely deliver the results wanted and needed. Each client has unique qualities that we take into consideration as we develop and deliver solutions.

We also know that certain evidence-based models and data-driven techniques can be instrumental and use them as the foundation for working with our clients. Years of experience allow us this ability to incorporate established protocols with innovative strategies that reflect each project. These include breakthrough strategies based on relational neuroscience (IPNB), resilience, leadership, and organizational development. Having more than 20 years of experience in coaching, training, and consulting with clients spanning a wide range of industries (nonprofits, government, higher education, manufacturing, life science, social entrepreneurs, life, career, and leadership coaches) BlueRio is able to offer distinctive approaches to clients.

Philosophy and Approach:


From Oxford Dictionary:

A Pathfinder is: one that discovers a way especially : one that explores untraversed regions to mark out a new route

As the founder of BlueRio, I continually explore new ways to attain great results – never discarding what work- combining the current successful strategies with the new promising ones. It is a blend of insight, intuition, research, and responsive, adaptive approaches to clients’ situations. Results-focused, vision-driven, realistic, adaptive and empathetic, I offer solutions to help you and/or your organization realize your goals, and move your visions into reality and staying resilient while doing so! 



How I Got Started


The “DNA” Story:

I started my career in marketing, branding, and communications, at one point even working at one of the top Advertising Agencies of the day.  Yet, I always found extraordinary fulfillment when helping others accomplish their goals. In fact, without really knowing, I had been coaching people all along.

After some prompting from some colleagues, I realized my calling and left a Marketing and Public Relations position to launch BlueRio. I trained in coaching, conflict resolution, crisis communication and management, relational neuroscience, leadership, and organization development to broaden my skill set and to be able to offer services to others.

My immersion in Interpersonal Neurobiology, (the study of brain science and relationships) has given me a deep understanding of how the intersection of healthy minds and systemic tactics can contribute to effective, compassionate leadership development, crisis management, brand development and community growth.

Since BlueRio began, I’ve designed and delivered virtual and onsite solutions to professionals from line to leadership. I’ve worked with scientists, start-ups, nonprofit executives, military veterans, other leadership coaches. I also am proud to have been chosen to coach and train Local, State, and Federal Agency Executives as well – from government employees to high-level Executives (SES) and Agency Leaders – All in some way helping them “move their visions into reality.” And what does BlueRio Represent?

BlueRio was named after two retired racing greyhounds I owned. They taught me so much. And The first came with his name, the second I renamed. There are many meanings to Blue and River… Here are just a few:


Blue was the first greyhound I adopted. He was tenacious, serious, a confidant, would protect me at all odds (not typical for a greyhound) and would sense when anyone was distraught. At that moment he would arrive – sit by the person – place one paw on their lap and stare into and with them until some sense of calm emerged. He passed when cancer took him away. Rio was my next adopted greyhound. So different in that she was full of laughter and a way of viewing the world in a skewed, like “really…. Come on – there is another way here (LOL)…”

And I could not just name a business after these two – so I researched. (Remember my background in branding, strategy and communications) and I found that Blue in many cultures and research stands for “the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity.”

Blue also represents the meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. Because blue is favored by so many people, it is often viewed as a non-threatening color that can seem conservative and traditional. Depending on the hue it brings about many meanings.

  • Blue calls to mind feelings of calmness and relaxation. 
  • It is often described as peaceful, tranquil, secure, and orderly.
  • Blue is seen as a sign of stability and reliability.  (Verywellmind.com)


So then comes Rio – this dog I named… Rio means river  – and what does River mean?  River(s) hold rich symbolism -from many cultures.

They can represent power, force, growth, chaos, caring, energy, movement.

“Rivers are a lot like life: constantly moving and changing currents. Some days they are and peaceful, and on other days they go wild.”

I was taught as a young child if ever lost in the woods, follow the stream, follow any body of water for it will lead you out.

To me, the river stands for many things including communication, community, guidance, a way forward, calm in chaos and evolution.


So I could name my company honoring two creatures I loved DEARLY, and also imbuing a foundation that set me on a path to helping others with loyalty, intuition, creativity, order, security, communication, and guidance.


To read more about LaCosta, including her educational and training background visit the About page.

BlueRio’s Core Values are below.



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To forge innovative paths that make positive impacts and helping others do the same – overcoming adversity, finding clarity in chaos and leveraging leadership potential to promote a more resilient world.


Integrity: BlueRio practices ethical approaches and commits to honesty and respect. Treat every person with honor and decency and the notion that all people bring value.

Authenticity: Be you. We all bring worthwhile ideas and benefits to a situation. Opposing views are ok – as long as the ideas stem from authentic intentions without any hostile impact or hurtful results. Healthy collaboration can come from innovative, unique views.

Accountability: We must deliver what we promise and execute with intention.

Empathy: Strategy may be essential and we often deliver difficult feedback to execute plans. Yet, to be productive and yield effective, long-term sustainable change, we will always hold a consideration of how others may feel, think and experience situations. We will practice compassion; awareness of others’ perspectives, and understanding of their views.

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